Irene Villa

Irene Villa

Campaign for BLUME

BLUME Concept: “Do Not Disturb, I’m Blooming” This campaign redefines skincare as a ritual of personal growth rather than a pressure to look perfect. Central message: looming takes time. Sometimes you grow, sometimes you rest, sometimes you shine; every stage…

QUO – Visual Campaign

QUO Lipgloss Campaign Concept / Theme: “Soft Moments, Everyday Shine”. This campaign celebrates the softness, comfort, and effortless femininity of QUO lip gloss. Each visual explores how it becomes part of everyday life, expressing different sensations through texture, color, and…

THE OOH! – Campaign

THE OOH! As part of a collaborative marketing team, I contributed to the development of a comprehensive brand revitalization campaign for the Orillia Opera House (OOH!), a historic cultural landmark that has served the community since 1895. The project focused…

Pearl Paradise

Two people toasting with Pearl Paradise branded drinks — an iced coffee and an iced matcha — over a dark wood surface. Brand lifestyle photography by Irene Villa.

Pearl Paradise Matcha This project was created for PearlParadise, a matcha brand focused on pop-up experiences across the city. I was commissioned to document their events and create photo and video content for social media. The goal was to capture…

Tierra y Marr de Marr

Tierra y Marr de Marr This project involved developing the visual identity for a small brand focused on natural and handmade products. The brand offers artisanal items such as soaps, hair and skin oils, lip balms, and other self-care products…

Brand & Content Design | MILS

Brand & Content Design | MILS I led the complete brand redesign and content creation for MILS, developing a cohesive visual identity and producing multimedia content across multiple platforms such as Instagram, Youtube and TikTok. About the work At MILS,…