Tierra y Marr de Marr

This project involved developing the visual identity for a small brand focused on natural and handmade products. The brand offers artisanal items such as soaps, hair and skin oils, lip balms, and other self-care products made with natural ingredients. My work included creating the brand identity, designing product labels, and developing graphic pieces that reflect the handmade, organic, and authentic essence of the products.

Instagram: @tierraymarrdemarr

About the work

Through this project, I explored how branding and packaging design can communicate the values of a product before the customer even tries it. Balancing aesthetics with clarity and functionality was essential, especially when designing labels that needed to feel natural and artisanal while remaining clean and readable.

This project challenged me to translate the authenticity of handmade products into a visual identity that feels both natural and professional.

Handcrafted dark soap bar with custom label and branded hang tag designed for Tierra y Mar de Mar — branding and label design by Irene Villa.