Irene Villa

Play

Multidisciplinary graphic designer and content creator with 7+ years of experience in social media, 2D animation, and brand development. Specialized in visual storytelling across digital platforms, combining design, illustration, and audiovisual production to create engaging, brand-driven content.


Dec 2024 – Sept 2025

  • Developed brand identity assets including packaging, labels, and digital content.
  • Designed and produced visual materials optimized for engagement across social media platforms.
  • Collaborated with marketing teams to align content with brand strategy and campaign goals.
  • Assisted in content planning, creative direction, and product photography.

Skills: Branding, social content design, visual identity, art direction, Adobe Creative Suite, campaign support, creative collaboration.


Jun 2021 – Dec 2024​

  • Illustrated and conceptualized digital collectible artwork for blockchain-based projects.
  • Created unique characters and asset designs aligned with brand vision and narrative.

Skills: Digital illustration, conceptual art, creative development, asset design, brand storytelling

Jun 2021 – Dec 2024​ 

  • Animated children’s series including Plum, Caillou, and Sesame using Toon Boom Harmony and Photoshop.
  • Participated in full animation pipelines: storyboard interpretation, key animation, cleanup, and scene polish.
  • Collaborated with directors, producers, and international creative teams to meet artistic and technical requirements.
  • Ensured consistency in character movement, visual style, timing, and storytelling.
  • Delivered high-volume scenes under tight deadlines while maintaining artistic quality.

Skills: Cut-out technique, storytelling, character motion, frame-by-frame animation, teamwork, deadline management, and attention to detail.


Dec 2023 – Feb 2024   

  • Cleaned and colored animation frames for the music video JVKE – “Clouds”.
  • Maintained color consistency and detail throughout animated sequences.

Skills: Digital painting, cleanup animation, precision, color consistency

September 2025 – April 2026

  • Support studio operations and assist with photography and video shoots, ensuring professional results.
  • Maintain, organize, and monitor professional-grade lighting, camera, and audio equipment.
  • Provide guidance to students on equipment and studio usage, fostering a safe and creative environment.
  • Prepare studio setups and manage workflows to ensure efficiency and high-quality visuals.

Skills: Studio management, lighting setup, equipment handling, visual composition, communication, organization


Jun 2020 – Jun 2021

  • Developed visual content for university communication campaigns.
  • Designed graphics, motion clips, and static content for multiple digital platforms.
  • Collaborated with institutional communication teams to increase student engagement.

Skills: Content ideation, social media design, communication strategy, Canva/Adobe tools, campus marketing.


Digital Content Creation and Strategies

Ontario Certificate | Georgian College

2025 – 2026

Bachelor’s degree in Graphic Design 

Pontificia Bolivarian University

2018 – 2023

Secondary School

La Presentacion de Envigado

Graduated in 2017


Activities and Interests 

May 2024 – Nov 2024

Supported school activities and student engagement by assisting with orientation, organizing off-campus events, and helping international students integrate into the community. Represented the institution across social, promotional, and community initiatives, strengthening communication and leadership skills.

Nov 2017 – Jan 2018

Worked as an art teacher during a summer camp, leading creative workshops for children ages 5–12. Developed lesson plans that encouraged self-expression, teamwork, and creative problem-solving through drawing, painting, and craft-based activities. Built communication, leadership, and classroom-management skills while fostering a positive, supportive learning environment. 


​​Skills & abilities​

Adobe Photoshop, Illustrator, Canva, CapCut, Meta Business Suite, TikTok Creative Tools, YouTube Studio, WordPress, Google Workspace, Asana, Notion, scheduling & publishing apps.

Toon Boom Harmony, Photoshop, Krita, Clip Studio Paint, Cinema 4D basics, storyboard interpretation, timing & movement principles, lip-sync, rigging support, scene cleanup, animation pipeline collaboration.

Adobe Illustrator, Photoshop, InDesign, Adobe Fonts, color proofing, pre-press setup, brand style guide creation, printing coordination, asset library management, Asana.

Toon Boom Harmony, Photoshop, Clip Studio Paint, consistent coloring, line refinement, layer & file organization, pipeline deadlines, quality assurance.

Adobe Premiere Pro, DaVinci Resolve, After Effects, CapCut, Adobe Podcast, color correction, sound cleanup, transitions & motion elements, pacing & storytelling for short-form and long-form formats.

Adobe Photoshop, Illustrator, Clip Studio Paint, Procreate, character design, asset creation, composition, visual storytelling, mood boards, concept sketching.

DSLR & mirrorless camera operation: Canon R50, Nikon / smartphone pro mode: Samsung V100 / Adobe Lightroom & Photoshop retouching / key light, fill light, rim light, backlight, softbox & continuous lighting setups / photo styling & composition / equipment care.

Camera operation, framing & composition, basic cinematography principles, manual exposure, audio basics, lighting for video, Premiere Pro, DaVinci Resolve, CapCut, field & studio workflows, content planning & shot-lists, exporting formats, aspect ratios for social media.

Awards and Honors 

This recognition reflects the direction of moving beyond visual execution into strategic brand thinking.


GPA 94%, top academic performance in the program


Award for the fastest animator in delivering projects  

Recognized for an exceptional student-led creative presentation or campaign.


Project: Fulanos | Professional Core: Representation 


Project: Amargo | Salon del Comic