Old Navy
All photos were taken in a controlled studio setting with even, soft lighting to reflect comfort and clarity. The composition balances product focus and human connection, alternating between close-up texture shots and full-body editorial portraits. Visual rhythm is created by using the rule of thirds, balance, and negative space. The tone remains warm and approachable, aligning with Old Navy’s optimistic, family-friendly image.
Artist Statement
This series, Everyday Denim, was created for Old Navy, highlighting the brand’s relaxed, inclusive, and timeless identity. The client requested a collection that reflects comfort, confidence, and authenticity, values at the core of their denim line. Each photo was taken in the studio using soft natural lighting against a light blue backdrop, one of Old Navy’s signature tones, to maintain visual cohesion and brand consistency.
Capture the essence of Old Navy’s denim line through a minimalist, studio-based editorial emphasizing
authenticity, texture, and brand tone.
