Social Media – Chit Chats

Building a more cohesive social presence through strategy, content creation, visual storytelling, and data-driven growth.

As Social Media Growth Marketer at Chit Chats, I manage the organic social media presence across Instagram, TikTok, Facebook, YouTube, and LinkedIn. My role combines creative strategy, graphic design, content production, publishing, community engagement, and performance analysis to build a stronger and more recognizable digital presence.

About the work

Every piece starts with a purpose. I identify the audience, define the communication goal, determine the appropriate platform and format, and then develop the visual direction. Depending on the concept, I move from copy and storyboard development into graphic design, photography, video production, motion, editing, and final platform optimization.

Brand Instagram @chitchatsxpress

Brand Website https://chitchats.com/

I developed and refined visual systems that allow content to feel connected across platforms while remaining flexible enough to accommodate different formats and content types.

I also take concepts from the screen into production, creating original photography and video content for social channels. This includes planning shoots, developing shot lists and storyboards, filming, editing, motion graphics, captions, and preparing platform-specific versions.