THE OOH!

As part of a collaborative marketing team, I contributed to the development of a comprehensive brand revitalization campaign for the Orillia Opera House (OOH!), a historic cultural landmark that has served the community since 1895. The project focused on raising awareness about the importance of preserving and restoring the Opera House while strengthening its connection with current and future audiences.

My role involved creating the Brand Identity Guidelines, establishing a cohesive visual system that reflected the Opera House’s rich heritage, artistic spirit, and community impact. I designed a collection of graphic assets, including typography, color palettes, visual elements, and branded materials that ensured consistency across all campaign touchpoints.

In addition, I developed a series of print materials, including promotional flyers and informational infographics, designed to communicate the restoration mission in a clear, engaging, and accessible way. Working closely with the marketing team, we created a complete suite of campaign assets that supported fundraising, community engagement, and public awareness initiatives.

The resulting campaign balanced tradition and modernity, celebrating the Opera House’s legacy while inspiring community support for its future. Through strategic storytelling and thoughtful design, the project reinforced the Opera House’s position as a vibrant cultural hub and a vital part of Orillia’s identity.

This project strengthened my ability to translate a meaningful community mission into a cohesive visual identity and to collaborate with a multidisciplinary team to create impactful, purpose-driven campaign materials.